— Postcard from Allie He —

Allie He

UX/Product Design · Engineering · Research · Marketing Analytics

A background in Human-Computer Interaction spanning design, engineering, research, and analytics — crafting meaningful, intentional experiences from insight to execution.

Selected Projects

Recent Work

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UPS Capacity Analytics
📦

UX Engineering · Enterprise · 2026

UPS Capacity Analytics Platform

End-to-end design and Blazor/.NET frontend development for an enterprise capacity analytics platform used across 1,100+ UPS sites. Full Agile/Scrum production environment, 5 sprints, 3 analytical modes.

Blazor/.NET Data Visualization Enterprise UX Figma
Beacon
🗺

Product Design · IoT · 2nd Place SIGCHI

Beacon

A GameBoy-style physical proximity device and companion app helping you discover the world within your anchor radius. 2nd place at international SIGCHI Design Jam against 750+ participants.

Physical Product IoT Mobile UX 2nd Place
ABG CX Dashboards
📊

UX Research · Data Viz · Summer 2025

Allied Beverage Group — CX Dashboards

Diver delivery exception dashboard (projected $20K+/mo savings) and Salesforce CX scorecard tracking health scores across 1,000+ wholesale accounts.

Dashboards Salesforce Data Viz
ABG CX Research & Strategy
🔍

UX Research · Strategy · Summer 2025

Allied Beverage Group — CX Research & Strategy

Multi-method customer experience research: complaint pattern analysis, stakeholder interviews, and strategic recommendations shaping ABG's CX roadmap.

UX Research Strategy Analysis
ABG Artet Brand Launch
🍷

Brand Launch · Research · Summer 2025

Allied Beverage Group — Artet Brand Launch

Complaint research and market analysis supporting the launch of Artet, a $1M+ premium wine brand — from consumer sentiment to launch strategy.

Brand Launch Research Wine
Pawfect Pets
🐾

Mobile UX · Social Design · 1st Place

Pawfect Pets

1st place NJIT Design Jam winner. A pet adoption app built on social discovery — feed-based shelter posts, breed browsing with local match-finding, and preference-aware profiles.

Mobile App Social UX 1st Place iOS Design
Savor / Cookin' Cubby
🍳

Product Design · UX Research · Mobile

Savor / Cookin' Cubby

Sustainable recipe app for college students. Led design research (37 survey responses) that reframed the product from "food waste" to "money waste." Includes AI chatbot Chef Cubby.

User Research AI Integration Mobile App Design Lead
Synesthesia Orchestra
🎹

VR / Immersive · Unity · Personal Project

Synesthesia Orchestra

A VR piano that turns music into color — every note bursts a glowing orb into a 360° sky. Built in Unity with the XR Interaction Toolkit for Quest 2, with a small user study driving the roadmap.

Unity / C# VR Design XR Toolkit User Research

Designing with curiosity and care.

I'm a UX/Product Designer, Engineer, and Researcher with an HCI and frontend development background — I move fluidly from research to design to build, and from Figma to production to data.

More About Me →
  • Figma
  • User Research
  • Prototyping
  • Information Architecture
  • HTML / CSS / JS
  • Blazor / .NET
  • SQL
  • Python
  • Usability Testing
  • Survey Design
  • Data Analysis
  • Competitive Analysis
  • Salesforce CRM
  • Microsoft Copilot
  • Adobe Creative Suite
  • Jira / Agile